As you tackle these first few weeks of the New Year, now is the time to take advantage of the new opportunities that come with it. It’s time to finalize your strategic goals for the year ahead. Defining your specific goals and setting measurable objectives is essential to making 2018 a success. A cohesive public affairs plan will help you take these goals and put the wheels in motion to achieve – or even exceed them. To help you out, here are four recommendations to consider for a successful 2018 public affairs strategy:
Tips for Success in 2018: Grow Your BusinessJan 7, 2018
1. Benchmark Your Successes From 2017
If you don’t learn from the past, you’re doomed to repeat it. Before you can look forward, it’s essential to take a look back. The objectives you have accomplished over the previous year are a critical point of reference. Evaluate how your outcomes compared to the goals you set at the beginning of the year. Make a list of successes you would like to build on. Is there something you would change? Did certain tactics work well or fall short? Review what you could have done differently, and put a plan in place to make sure you don’t make the same mistakes. Evaluating these 2017 outcomes – and learning from them – will yield a more effective 2018.
2. Identify New Opportunities
Whether you’re building a coalition or trying to gain positive media attention, incorporating innovative tactics into your public affairs plan can help ensure success. There are always new tools being developed that can help you work more efficiently and exceed your goals. What new and improved ways can you deliver your messages? Are there new digital platforms you can utilize to reach your audience? Could you incorporate a podcast into your plans to better deliver your message? Is there a new way to monitor your brand’s reach? Keeping up with developing trends and tactics can be the difference between winning and losing in 2018.
3. Reassess Your Brand
Your brand is your first impression. It is not just your logo or your name, but the lasting imprint you leave on your audiences. Does your brand convey the message you want to deliver? Does it align with the identity you are trying to convey? Is your brand consistent across all platforms? A positive brand that matches your objectives and messages is essential to achieving your goals.
4. Expand Your Audience
A strong network can help you broaden your visibility. Continuously expanding your reach is indispensable for success. Make sure you are being strategic in reaching out to your professional and community networks. Have new industry or professional groups formed over the last year? Are there new community groups or up and coming leaders you want to connect with? Do these audiences know about your recent accomplishments or successful projects? Engaging new organizations is an excellent way to amplify your voice and grow your audience.