County of San Diego
Pardee Homes approached Southwest Strategies (SWS) to assist in securing approval from the San Diego County Board of Supervisors for its proposed Meadowood master-planned community. SWS implemented a public outreach campaign to influence county supervisors, who ultimately voted to approve the project.
Project: Meadowood Master-Planned Community
Location: County of San Diego
“Southwest Strategies provides efficient and reliable public affairs support for Pardee Homes’ wide range of project and company needs. Over the years, they have proven to be more than aconsultant, rather a true member of our team and a trusted partner on each and every project.”
– Jimmy Ayala, Director
Community Development Department, Pardee Homes
Pardee Homes is a leading developer and builder of master-planned communities and business parks throughout the state of California, and parts of southern Nevada. In business for nearly 100 years, Pardee Homes has built more than 56,000 homes throughout the state. Southwest Strategies (SWS) was approached by Pardee Homes in 2003 to help secure approval from the San Diego County Board of Supervisors for a proposed master-planned community, called Meadowood, just east of Interstate 15 in Fallbrook. The project called for up to 844 homes and approximately 200 acres of permanently protected open space however, the project faced strong opposition from no-growth advocates and Native American tribes and required a complicated, multi-jurisdictional boundary line adjustment to provide water, sewer and fire protection services to the property.
Over the course of several years, SWS worked with Pardee Homes to implement a public outreach campaign, which included: educating local residents about the project, coordinating several dozen presentations to community and civic groups, becoming an active and engaged member of the Fallbrook business community and forming a coalition of project supporters.
Through these efforts, the message was delivered loud and clear to the San Diego County Board of Supervisors, who unanimously approved the project on January 11, 2012. Following Meadowood’s approval, SWS worked with Pardee Homes and tribal leaders to resolve issues related to the potential for cultural resources to be identified during project construction. SWS also helped oversee the annexation process to secure the provision of water, sewer and fi re services for the property by developing a path forward that would help the project not only meet, but exceed new standards in water supply availability, conservation and reuse as well as improve emergency response times in the area. As a result of these efforts, we were able to successfully secure approvals for the project to be annexed into the Valley Center Municipal Water District and the North County Fire Protection District.
The coordinated approach to bring the vision for the Meadowood community into a reality has involved multiple public agencies, jurisdictions and County planning departments as well as collaboration with community organizations and local leaders. With support from SWS, Pardee Homes continues to finalize its development plans and secure necessary permits for the Meadowood community, and hopes to begin grading in the near future.