|Southwest Strategies LLC - Public Affairs, Strategic Communications, Public Relations||
We are a full-service public affairs and communications firm that specializes in securing government entitlements for complex projects. Through the development and implementation of strategic programs, we are able to assist our clients in building productive relationships with stakeholders, elected officials, public agencies and the community.
STRATEGIC PUBLIC RELATIONS FOR SAN DIEGO AND BEYOND
To assist our clients in meeting their goals, we offer a wide range of strategic communications and graphic design services.
Successful programs start with solid strategic planning. At Southwest Strategies, we employ careful analysis, thoughtful design and precise execution to develop strategic plans for all of our clients. This includes making extensive use of public opinion research to help develop successful programs. By thoroughly understanding our clients' business challenges and the communications environment, we are able to fashion solutions that deliver results.
Every business has a variety of public stakeholders that can directly influence their operations and success. Southwest Strategies understands the communities of Southern California. We have extensive experience with a broad range of public outreach, advocacy and education programs that have helped our clients build community support. We specialize in developing community coalitions and in creating informational materials that clearly convey each of our clients' key messages.
Securing fair and positive media exposure is our goal for all of our clients. To achieve this goal, we offer strategic management of how our clients should interact with the media and identify when and where media coverage can best support the overall goals of our clients' strategic communications programs. The Southwest Strategies team offers our clients a deep understanding of the media and how it operates. Our clients benefit from our network of media relationships, individualized media interview training and our track record of experience in gaining positive media exposure on a wide range of topics and issues.
The importance of understanding how to "like," "tweet" or "bump" cannot be overstated. As a San Diego social media firm, Southwest Strategies helps our clients harness the power of social media networks and use that power to expand the reach of their public communication efforts. Whether it's building a Facebook page, creating a Wikipedia profile, developing a YouTube presence, generating blog topics or breaking news via Twitter, Southwest Strategies has the knowledge and experience to produce deliverables from these often intangible media.
Southwest Strategies has developed a practical and entertaining presentation based on interaction, dialogue and give-and-take. Our approach includes message training, video clips and practice interviews. We tailor your program to your needs, not ours. Our media training program has been successfully implemented by many of our clients in San Diego. Social media, broadcast media and print are all covered in the training.
The San Diego-Baja region is a diverse landscape of people, cultures and languages. An increasingly-bilingual community demands strategic public relations programs that are tailored to Spanish-speaking populations. Southwest Strategies can design and implement a community and media relations program that identifies the community events and Spanish-language media outlets popular among Spanish-speaking San Diegans. Our team has experience placing stories on prime-time Spanish-language television shows and in local Spanish-language newspapers targeting specific communities. An important component of these programs includes conducting bilingual research, such as key opinion leader audits or intercept surveys, which gauge the public's sentiment on a variety of issues. Research findings are used by our team to ensure that collateral materials, such as newsletters and press materials, are not just verbally translated but that our clients' messages are also effectively communicated to the Spanish-speaking community.
Visual communication is often the most effective way to educate and inform. Our creative services department is staffed with experienced and creative graphic designers who help us translate the complex and the technical into compelling print materials, digital presentations and cutting-edge websites. Our graphic design work has included the creation of CD-ROM press kits, newsletters, direct mail, print advertising and various other tools that have helped our clients deliver a visual message that breaks through the clutter and have an impact on the people they want to reach.
Communicating client messages to government agencies and elected officials requires unique strategies. We use our extensive experience to help our clients have an impact on the decision making process. Our relationship network with elected officials and government leaders at every level is available to our clients to ensure that their point of view is heard. We also have strategic communications partners in Sacramento and Washington available to assist on projects at every level.
Working with the general public and community groups on challenges requires special knowledge and expertise. Our extensive background in this area covers landfills, superfund sites, oil spills, habitat preservation and all aspects of CEQA and NEPA.
Communications crises present serious challenges to businesses and other organizations. We can help. Our experience ranges from product recalls to hazardous spills to scandals and health risks.
Using strategic management in every campaign it tackles, Southwest Strategies helps candidates and those backing or opposing ballot measures to develop winning campaign plans based on solid fundamentals, compelling messaging and pinpoint execution. Working effectively with existing resources is a hallmark of Southwest Strategies' campaign planning.
Southwest Strategies has experience planning and coordinating special events at all levels, with an emphasis on strategy. Planning events such as workshops, ethnic festivals or groundbreaking ceremonies, our team is available to guide clients through the entire process, including: selecting appropriate event sites; designing invitations, event programs and other materials; securing program speakers and entertainment; and promoting the event through paid and earned media.
Marketing & Research
Gathering information on the populace's feelings about an issue allows an organization to better plot its course. Southwest Strategies conducts and analyzes quantitative and qualitative research on behalf of our clients in order to tailor outreach campaigns with strategic communications efforts to ensure the population's concerns are addressed.