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STRATEGIC PUBLIC RELATIONS FOR SAN DIEGO AND BEYOND
To assist our clients in meeting their goals, we offer a wide range of strategic communications
and graphic design services.
Strategic Planning
Successful programs start with solid strategic planning. At Southwest Strategies, we employ
careful analysis, thoughtful design and precise execution to develop strategic plans for all
of our clients. This includes making extensive use of public opinion research to help develop
successful programs. By thoroughly understanding our clients' business challenges and the
communications environment, we are able to fashion solutions that deliver results. Public Outreach
Every business has a variety of public stakeholders that can directly influence their operations
and success. Southwest Strategies understands the communities of Southern California. We
have extensive experience with a broad range of public outreach, advocacy and education
programs that have helped our clients build community support. We specialize in developing
community coalitions and in creating informational materials that clearly convey each of our
clients' key messages. Media Relations
Securing fair and positive media exposure is our goal for all of our clients. To achieve this
goal, we offer strategic management of how our clients should interact with the media and
identify when and where media coverage can best support the overall goals of our clients'
strategic communications programs. The Southwest Strategies team offers our clients a deep
understanding of the media and how it operates. Our clients benefit from our network of media
relationships, individualized media interview training and our track record of experience in
gaining positive media exposure on a wide range of topics and issues. Social Media
The importance of understanding how to "like," "tweet" or "bump" cannot be overstated.
As a San Diego social media firm, Southwest Strategies helps our clients harness the power
of social media networks and use that power to expand the reach of their public
communication efforts. Whether it's building a Facebook page, creating a Wikipedia profile,
developing a YouTube presence, generating blog topics or breaking news via Twitter, Southwest
Strategies has the knowledge and experience to produce deliverables from these often
intangible media.
Media Training
Southwest Strategies has developed a practical and entertaining presentation based on
interaction, dialogue and give-and-take. Our approach includes message training, video clips
and practice interviews. We tailor your program to your needs, not ours. Our media training
program has been successfully implemented by many of our clients in San Diego. Social media,
broadcast media and print are all covered in the training. Latino Outreach
The San Diego-Baja region is a diverse landscape of people, cultures and languages. An
increasingly-bilingual community demands strategic public relations programs that are tailored
to Spanish-speaking populations. Southwest Strategies can design and implement a community
and media relations program that identifies the community events and Spanish-language media
outlets popular among Spanish-speaking San Diegans. Our team has experience placing stories
on prime-time Spanish-language television shows and in local Spanish-language newspapers
targeting specific communities. An important component of these programs includes conducting
bilingual research, such as key opinion leader audits or intercept surveys, which gauge the
public's sentiment on a variety of issues. Research findings are used by our team to ensure that
collateral materials, such as newsletters and press materials, are not just verbally translated
but that our clients' messages are also effectively communicated to the Spanish-speaking community. Graphic Design
Visual communication is often the most effective way to educate and inform. Our creative
services department is staffed with experienced and creative graphic designers who help us
translate the complex and the technical into compelling print materials, digital presentations
and cutting-edge websites. Our graphic design work has included the creation of CD-ROM
press kits, newsletters, direct mail, print advertising and various other tools that have helped
our clients deliver a visual message that breaks through the clutter and have an impact on the
people they want to reach.
Government Relations
Communicating client messages to government agencies and elected officials requires unique
strategies. We use our extensive experience to help our clients have an impact on the decision making
process. Our relationship network with elected officials and government leaders at
every level is available to our clients to ensure that their point of view is heard. We also have
strategic communications partners in Sacramento and Washington available to assist on
projects at every level.
Environmental Communications
Working with the general public and community groups on challenges requires special
knowledge and expertise. Our extensive background in this area covers landfills, superfund
sites, oil spills, habitat preservation and all aspects of CEQA and NEPA. Crisis Communications
Communications crises present serious challenges to businesses and other organizations.
We can help. Our experience ranges from product recalls to hazardous spills to scandals and
health risks. Political Communications
Using strategic management in every campaign it tackles, Southwest Strategies helps
candidates and those backing or opposing ballot measures to develop winning campaign
plans based on solid fundamentals, compelling messaging and pinpoint execution. Working
effectively with existing resources is a hallmark of Southwest Strategies' campaign planning.
Event Planning
Southwest Strategies has experience planning and coordinating special events at all levels,
with an emphasis on strategy. Planning events such as workshops, ethnic festivals or
groundbreaking ceremonies, our team is available to guide clients through the entire process,
including: selecting appropriate event sites; designing invitations, event programs and other
materials; securing program speakers and entertainment; and promoting the event through
paid and earned media.
Marketing & Research
Gathering information on the populace's feelings about an issue allows an organization
to better plot its course. Southwest Strategies conducts and analyzes quantitative and
qualitative research on behalf of our clients in order to tailor outreach campaigns with strategic
communications efforts to ensure the population's concerns are addressed. |
