Working with government agencies and elected officials requires a distinct strategy and strong relationships. We have extensive experience communicating with the public sector to impact the decision-making process. We leverage our extensive relationship network with elected officials and government leaders at every level to ensure our clients’ voices are heard – loud and clear.
The success of any public outreach campaign – and any relationship – is dependent on clear communication and mutual understanding. We know what makes California’s communities tick. We engage with residents and businesses to build stakeholder support for outreach, advocacy and education programs that have helped our clients build and maintain community support. We perform extensive research to develop strategies that deliver the right message, at the right time, to the right audience.
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Location: Cities of Carlsbad, Vista and San Marcos
Poseidon Water set out to build the largest, most technologically advanced and energy-efficient seawater desalination project in the nation. Southwest Strategies came onboard to launch a comprehensive outreach program for the project,
Location: Cities of Encinitas, Solana Beach, Del Mar and San Diego
To expand the existing public outreach for the North Coast Corridor (NCC) project, our team worked with SANDAG and Caltrans to develop a comprehensive public outreach program aimed at building relationships along
Strength resides in numbers. Bringing together different organizations and citizens to form coalitions can help amplify influence over a particular issue. Southwest Strategies has an extensive network of relationships with diverse groups and organizations, including citizen groups, politicians, community and business organizations, and special interest groups. We have a history of creating cohesive coalitions and winning public support for our clients on a host of issues. We bring together multiple parties to forge bonds and strengthen the resolve of the community – and the position of our clients.
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Location: Imperial Valley to San Diego
San Diego Gas and Electric partnered with Southwest Strategies to form the Community Alliance for the Sunrise Powerlink, a coalition of 100,000 residents, elected officials, businesses and labor leaders in support of
Securing land use entitlements for development projects can be a complicated affair. Whether it’s transit-oriented development, a lifestyle center or residential development, success requires communicating to various audiences and influencing the opinions of both the local community and government. Southwest Strategies has secured land use entitlements for some of California’s most complex development projects, including more than $10 billion in infrastructure. Through extensive research and community outreach, we work tirelessly to identify messages and themes that will resonate with all project stakeholders. We implement comprehensive strategies that help our clients win hearts and minds – and approval for their projects.
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Location: County of San Diego
Pardee Homes approached Southwest Strategies (SWS) to assist in securing approval from the San Diego County Board of Supervisors for its proposed Meadowood master-planned community. SWS implemented a public outreach campaign to
A single, unforeseen crisis can inflict lasting damage on an unprepared business. When a crisis strikes, time is short. A prompt, effective response is imperative to mitigate potential damage. Our principals have more than 60 years of combined crisis communication experience. We have handled terrorist attacks, product recalls, hazardous spills, scandals and health risks. From message development to media coaching, we leverage this experience to help our clients defuse a crisis at a moment’s notice.
Social Media / Digital Advocacy
In today’s world, information moves quickly. Delivering your message – and making sure it resonates with your audience – requires a creative digital strategy. Smartphones have revolutionized communication, and the public is now connected 24 hours a day, seven days a week, inundated by messages from every angle. We help clients engage and excite their audiences with targeted messaging and creative visual content across all digital platforms to ensure their message rises above the noise to reach its intended audience.
Visual communication is an incredibly effective tactic to educate and inform. It can increase comprehension of complex concepts, demonstrate the value of a particular proposal and boost the value of a brand – all with a single glance. Our in-house creative services team is staffed with experienced and imaginative graphic designers who translate complicated and technical information into compelling print materials, digital presentations and inventive web features. From newsletters and press kits to infographics and GIF animations, we help clients deliver impactful visual messages for a variety of mediums.
We know the media. We know how newsrooms operate, and all of the players involved. We enjoy productive working relationships with a wide network of media outlets and personalities, and we leverage these relationships to secure fair and positive exposure for our clients. With a focus on our clients’ goals, we design strategic media campaigns that make the best of opportunities to influence public opinion. We coach our clients on how to effectively perform a media interview, educate them on how the media operates and help them execute campaigns to receive positive coverage.
California is a diverse collection of people, cultures and languages. Each community is unique, with specific needs and desires. We know the communities of California. We’ve worked with a broad range of diverse populations across the state and enjoy strong relationships with community leaders. Our diverse staff includes bilingual practitioners who have experience developing diverse messaging, building community coalitions, and securing in-language media coverage in multicultural television markets and newspaper outlets statewide.