Our Company

We drive successful public affairs campaigns through comprehensive, forward-thinking communication and unparalleled client dedication.

About Us

Southwest Strategies is California’s most respected, recognized and successful public affairs firm. For two decades, we have helped clients in both the public and private sectors achieve their goals through innovative outreach strategies that get results. Our firm has helped to secure and build more than $10 billion in infrastructure projects in California.

Our Mission

In 2000, Alan Ziegaus and Chris Wahl founded Southwest Strategies to provide their clients with a relentlessly dedicated partner and expert to solve complex public affairs issues. We continue that mission today by combining our diverse experience, depth of knowledge and comprehensive services with our insatiable desire to produce winning results.

How We Do It


We design creative strategies grounded in extensive research and community knowledge. We become experts in the industries and communities in which our clients operate and leverage our network of relationships to help build coalitions that achieve successful outcomes.

Our Vision

The digital revolution is changing the way we work, live and communicate with each other. New policies like climate action plans and transit-oriented development are transforming how planners and decision-makers at all levels of government approach key issues. We understand how to leverage these evolving landscapes so that our clients’ objectives are met with support each and every time.

Our Core Principles

Adaptability: We thoughtfully evaluate each situation, then develop a customized strategy that turns challenges into opportunities. We leverage both traditional techniques and emerging technologies to meet the needs of every client – and every audience.

Creativity: From strategy to medium to message, we strive for new ideas that differentiate our approach and ensure our clients reach their goals.

Availability: When we talk about dedication to our clients, we mean it. We know that the modern news cycle pays no attention to normal business hours. Our team is available to our clients 24 hours a day, seven days a week. When the phone rings (or a text comes in), we answer it.

Reliability: We say what we do, and we always do what we say – on time and budget. Fulfilling our commitments to clients is the hallmark of our success.

Our Philosophy

The world is constantly evolving – and so are we. We conceive new ideas, develop comprehensive strategies and deploy cutting-edge technology to meet the needs of our clients today and tomorrow. Our core principles, however, are timeless – hard work, unmatched creativity and unyielding dedication to our clients.

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Dedicated to Strategy

Our expertise, strategic guidance and innovative approach have made Southwest Strategies California’s leading public affairs and public outreach firm. Our clients come to us because we work harder, we produce more – and we get results. We design creative strategies to solve the complex issues that our clients – large and small – face every day. Let us put our knowledge, capabilities and creativity to work for you.

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