Executive Vice President
Elizabeth A. Hansen is a public affairs professional with extensive experience in strategic planning and implementation of community, government and media outreach programs. At Southwest Strategies Hansen serves as a senior strategist, managing client projects and research and marketing efforts, as well as publicity programs. Hansen assists the firm’s wide variety of private and public clients through the entitlement process, overseeing outreach programs related to land use, transportation and infrastructure projects for clients such as Pardee Homes, Starbucks Coffee, SANDAG, Caltrans, Poseidon Water, City of Carlsbad and Donahue Schriber. A veteran special event planner, Hansen has also coordinated some of the firm’s largest special events, including grand openings, community celebrations and ribbon-cuttings.
Frequently responsible for media outreach, Hansen interacts closely with the local media and government communities for several clients including Pardee Homes. Hansen planned and coordinated media efforts for the opening of Pacific Highlands Ranch’s Fire Station 47, San Diego County’s first station to open since the 2007 wildfires. More than 100 elected officials, community residents and local and state business leaders attended the event, which was heavily covered by local broadcast and print media.
Prior to joining Southwest Strategies in 2000, Hansen was a staff writer for Arizona’s leading sports magazine and for the ASU State Press. Hansen also worked for San Diego Magazine as a photojournalist, covering major events throughout San Diego. Additionally, Hansen has extensive marketing and client relations experience in the retail and fashion industry. She has served as a manager and the visual marketing coordinator for a major international retail chain, supporting the marketing efforts of several outlets in Southern California and Arizona.
Hansen is a graduate of Arizona State University where she earned a Bachelor of Arts degree in Journalism, cum laude. In early 2018, she was appointed by Mayor Kevin Faulconer to the City of San Diego’s Board of Library Commissioners. Hansen also serves on the YMCA of San Diego County’s Youth & Family Services Board, and the National University Holiday Bowl and San Diego County Credit Union Poinsettia Bowl committees for which she has chaired the Public Relations Subcommittee. She is a member of the Urban Land Institute’s San Diego/Tijuana Chapter and a local land use group for women. Formerly, Hansen was Vice Chair of the Scripps Miramar Ranch Community Planning Board on which she served four years. In 2018, she was named one of San Diego’s Most Influential Women by The Daily Transcript.
Having played tennis competitively since the age of 10, Hansen can be found on the court playing against her husband Brian or cheering on the pros at home on the weekends.Back To Our People