Pedro Anaya Jr.

Director of Bi‑National Affairs and Community Relations

Pedro Anaya worked in San Diego’s nonprofit sector for nearly a decade before joining Southwest Strategies. He has a strong reputation for his professional and community work. While at Southwest Strategies, Anaya has leveraged that reputation to ensure clients are strategically connected to stakeholders at all levels. Anaya has built successful community relations and outreach programs for a number of clients, including General Dynamics NASSCO, Lamar Outdoor Advertising and SANDAG. He continues to provide Southwest Strategies with a strong grassroots community presence in the region’s Latino and Spanish-speaking communities.

At the National Conference for Community and Justice, Anaya coordinated programming to address diversity and leadership issues among high school youth. In 2004, he joined the staff of the Jackie Robinson Family YMCA, where he managed its day-to-day operations. He later served as Executive Director of the Greater Golden Hill CDC, where he worked to improve the quality of life and business atmosphere. Anaya has expertise in strategic planning, board development, fiscal management, fundraising, communications and community outreach.

Anaya currently serves on the City of Chula Vista Planning Commission. He is a member of the San Diego Mexican American Business and Political Association; South County EDC’s marketing committee and an active board member of Teatro Mascara Magica, a common ground theater company. He has served on San Diego’s Latino Unity Coalition, the Joan Kroc Center Latino Outreach Task Force and the Neighborhood Unity Foundation’s Board of Advisors.

He is a co-founder of the San Diego Cesar E. Chavez Commemoration Committee, which hosted the country’s largest series of events in honor of Mr. Chavez during his tenure as Chair. As part of his efforts, Anaya served a critical role in the campaign to establish a paid-state holiday in honor of the late labor leader (CA SB984). His experience was captured in print when his reflections on Cesar Chavez were published in San Diego State University’s second volume of Raíces Y Mas.

For the past 15 years, Anaya has developed and published an e-newsletter, La Voz de San Diego, dedicated to keeping San Diego connected. Subscribers include over 8,000 community leaders, students, educators, elected officials and staff, media, organizers and activists, clergy, nonprofit executive directors and business leaders.

Anaya has been recognized locally, statewide and nationally. He received the Cesar E. Chavez Social Justice Award, the Channel 10 Leadership Award, and, in 2003, was selected as one of five International Reebok Humanitarian Award recipients. In 2009, Cox Communications profiled him as a Hispanic Heritage Honoree. Most recently, San Diego Metro Magazine named him one of San Diego’s Metro Movers. As part of Southwest Strategies, Pedro has served on several award-winning project teams, receiving both a Silver and Bronze Bernays Award and a Golden Quill.

Anaya attended San Diego State University, where he earned Bachelor of Arts degrees in psychology and Chicana/o studies. He earned his master’s degree in nonprofit management and leadership studies from the University of San Diego as part of the program’s inaugural class. In addition to his community and volunteer work, Anaya takes time to educate youth as a cultural dancer for San Diego’s oldest Aztec Dance Circle, Danza Mexi’cayotl, which recently celebrated its 33rd anniversary. A dance group with a strong sense of tradition and family, he dances with his wife Rosalina Anaya and his daughter Dahlia Citlali Anaya. In 2013, Pedro and Rosalina welcomed their second daughter, Caremi Tonatzin Anaya.

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