“It’s not where you take things from — it’s where you take them to.”
A Manager of Graphic Design with Southwest Strategies, Samuel Rivera helps create high impact design solutions to reflect the vision and integrity of clients. He enjoys collaborating with colleagues and exchanging creative concept ideas with clients to produce strategic graphic designs that effectively communicate clients’ messages and goals. Design is his personal passion, and he invests himself in studying typography and historically impactful design, as well as current design and digital marketing trends.
At Southwest Strategies, Rivera has served as lead designer in developing full-scale outreach campaigns for PG&E in several California territories. Incorporating a bold typographic approach with beautiful scenic imagery, Rivera created a library of graphic assets building on PG&E’s branding guidelines. The multifaceted outreach campaigns consisted of quarterly direct mail newsletters, print materials such as flyers, and ads for local publications, digital ads and social media marketing. Rivera also helped develop the award-winning branding and marketing materials for the new Carlsbad Desalination Plant.
An experienced artist, Rivera came to Southwest Strategies after having spent several years as a senior designer for the award-winning agency, RedBeard Communications. While there, he developed high-profile ad campaigns for prominent financial institutions. In addition to his work with RedBeard, Rivera established himself as a freelance designer, curating authentic designs and complete brand development for companies such as Original Grain and Crafters Glass. He also spent time as a book cover designer, working with The New York Times bestselling authors. He holds a bachelor’s in media arts.