You Never Schedule a Crisis, But You Can Plan For One

May 31, 2019

Southwest Strategies can help

You can’t predict exactly when or how a crisis happens, but you can certainly plan how your team will respond. During a crisis, your brand’s reputation may be in jeopardy and having a predetermined course of action can keep a bad situation from getting worse. With today’s communications arena, the first 30 minutes following a crisis are crucial for controlling your message, and your actions during this time can set the stage for the aftermath. And, with social media, one comment can very quickly turn into a worldwide trending topic.


The number one thing you can do to prepare for a crisis is to have a crisis communication manual prepared and approved ahead of time. Doing so helps eliminate some of the questions you face when a crisis strikes and can reduce the need to make tough choices in the moment. A manual serves as a critical resource to direct your actions and messages, assigning roles and responsibilities to key staff to create a united front. Additionally, having a pre-approved game plan for what to do and how to do it allows you to focus on crafting a thoughtful response. Too frequently, the first crisis pales in comparison to the one that unfolds as a response to the crisis – and the secondary crisis is often what does lasting damage to your brand.

Top businesses and organizations across California rely on Southwest Strategies to develop crisis plans and help them address crises when they occur. Let us know how we can help you prepare today!

Ben Boyce
Vice President

Dedicated to Strategy

Our expertise, strategic guidance and innovative approach have made Southwest Strategies California’s leading public affairs and public outreach firm. Our clients come to us because we work harder, we produce more – and we get results. We design creative strategies to solve the complex issues that our clients – large and small – face every day. Let us put our knowledge, capabilities and creativity to work for you.

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