Capital Improvement Program

The City of Carlsbad hired Southwest Strategies in 2014 to coordinate its community outreach campaign during the replacement of several storm drain systems, which were located within the popular and crowded Carlsbad Village area.


Client: City of Carlsbad
Expertise: Public Outreach
Location: City of Carlsbad

Our Challenge

Since 2014, Southwest Strategies has assisted the City of Carlsbad in implementing a series of community outreach programs related to storm drain system upgrades and pipe replacements located in the heart of Carlsbad Village, the City’s downtown core. The improvements are part of a long-term effort to bring aging infrastructure up to modern standards to protect property, the environment and public safety.

Our Solution


Southwest Strategies conducted a comprehensive outreach program for the Grand Avenue Storm Drain Improvements Project, which included the installation of a new 48-inch diameter, reinforced concrete pipe underground, new curb inlets, light pole repairs, electrical wiring for additional tree lighting and road resurfacing along one of the busiest commercial streets in the Village. The project required extensive excavation, road closures and utility interruptions impacting businesses and residents in the area.


In order to reach a broad audience and keep the community informed, Southwest Strategies conducted extensive outreach in the area. These efforts included in-person activities such as door-to-door walks, as well as digital communications such as regular eblasts.

Our team oversaw the outreach program to educate residents, businesses, visitors and interested stakeholders about each project prior to construction through completion. The outreach efforts for each project ensured that each stakeholder had a chance to meet with a project representative and received a project fact sheet; a contact card with the information on the project’s website, construction hotline number, project email address and QR code; and a notice of upcoming construction.


Since the completion of the Grand Avenue Storm Drain Improvements Project, Southwest Strategies has assisted the City of Carlsbad with several additional storm drain improvement projects, including the Madison Street Storm Drain Improvement Project and the Roosevelt Street Improvement Project. Southwest Strategies has also replicated these practices in other efforts for pipe replacements and traffic calming.

Dedicated to Strategy

Our expertise, strategic guidance and innovative approach have made Southwest Strategies California’s leading public affairs and public outreach firm. Our clients come to us because we work harder, we produce more – and we get results. We design creative strategies to solve the complex issues that our clients – large and small – face every day. Let us put our knowledge, capabilities and creativity to work for you.

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