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Citro (FKA Meadowood) Master-Planned Community

County of San Diego

Tri Pointe Homes (FKA Pardee Homes) approached Southwest Strategies to help secure approval from the San Diego County Board of Supervisors for its proposed Citro master-planned community.

Client: Tri Pointe Homes 
Expertise: Entitlements
Location: County of San Diego

“Southwest Strategies provides efficient and reliable public affairs support for Tri Pointe Homes’ wide range of project and company needs. Over the years, they have proven to be more than a consultant, rather a true member of our team and a trusted partner on each and every project.”
– Jimmy Ayala, Division President
Tri Pointe Homes

Our Challenge

Tri Pointe Homes is a leading developer and builder of master-planned communities and business parks throughout California and parts of southern Nevada. In business for nearly 100 years, Tri Pointe Homes has built more than 56,000 homes throughout California. Tri Pointe Homes approached us to help secure approval from the San Diego County Board of Supervisors for a proposed master-planned community, called Citro, just east of Interstate 15 in Fallbrook. The project called for up to 844 homes and approximately 200 acres of permanently protected open space. However, the project faced strong opposition from no-growth advocates and Native American tribes, and required a complicated, multi-jurisdictional boundary line adjustment to provide water, sewer and fire protection services to the property.

Our Solution


We worked closely with Tri Pointe Homes to design a public outreach campaign that would influence the County Supervisors responsible for making a final decision on the project. Through the planning process we identified key groups of stakeholders and tactics for building a support base within the community.


Over the course of several years, we worked with Tri Pointe Homes to implement the public outreach campaign. Our efforts included educating local residents about the project, coordinating several dozen presentations to community and civic groups, becoming an active and engaged member of the Fallbrook business community and forming a coalition of project supporters. Through these efforts, Tri Pointe Homes’ message was delivered loud and clear to the San Diego County Board of Supervisors.

In addition to working for Citro’s approval by the County Board of Supervisors, we worked with Tri Pointe Homes and tribal leaders to resolve issues related to the potential identification of cultural resources during project construction. We also helped oversee the annexation process to secure the provision of water, sewer and fire services for the property. During this process, we developed a path forward that helped the project exceed new standards in water supply availability, conservation and reuse, as well as improve emergency response times in the area.


Due in large part to the community support for the project, the San Diego County Board of Supervisors unanimously approved the project. Furthermore, thanks to our efforts during the annexation process, we were able to successfully secure approvals for the project to be annexed into the Valley Center Municipal Water District and the North County Fire Protection District.

The coordinated approach to bring the vision for the Citro community to fruition has involved multiple public agencies, jurisdictions and County planning departments, as well as collaboration with community organizations and local leaders. With our support, Citro will be under construction soon.

Dedicated to Strategy

Our expertise, strategic guidance and innovative approach have made Southwest Strategies California’s leading public affairs and public outreach firm. Our clients come to us because we work harder, we produce more – and we get results. We design creative strategies to solve the complex issues that our clients – large and small – face every day. Let us put our knowledge, capabilities and creativity to work for you.

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