Point Molate
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Bottom Line: Southwest Strategies worked with SunCal to build broad community and political support for its proposed Point Molate project in the city of Richmond, securing city council approval for a master-planned community on one of the largest undeveloped properties along San Francisco Bay.
[/vc_column_text][vc_column_text]Key Players
[/vc_column_text][vc_row_inner css=”.vc_custom_1643831863996{padding-bottom: 40px !important;}”][vc_column_inner width=”1/3″][vc_custom_heading text=”Local elected officials” font_container=”tag:h4|text_align:center|color:%23ffffff” use_theme_fonts=”yes” css_animation=”fadeIn” css=”.vc_custom_1651558159106{padding-top: 20px !important;background-color: #b48461 !important;border-radius: 2px !important;}”][/vc_column_inner][vc_column_inner width=”1/3″][vc_custom_heading text=”Environmental groups” font_container=”tag:h4|text_align:center|color:%23ffffff” use_theme_fonts=”yes” css_animation=”fadeIn” css=”.vc_custom_1651558172776{padding-top: 20px !important;background-color: #b48461 !important;border-radius: 2px !important;}”][/vc_column_inner][vc_column_inner width=”1/3″][vc_custom_heading text=”Social/environmental justice leaders” font_container=”tag:h4|text_align:center|color:%23ffffff” use_theme_fonts=”yes” css_animation=”fadeIn” css=”.vc_custom_1651558188549{padding-top: 20px !important;background-color: #b48461 !important;border-radius: 2px !important;}”][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1643831863996{padding-bottom: 40px !important;}”][vc_column_inner width=”1/3″][vc_custom_heading text=”Organized labor” font_container=”tag:h4|text_align:center|color:%23ffffff” use_theme_fonts=”yes” css_animation=”fadeIn” css=”.vc_custom_1651558201752{padding-top: 20px !important;background-color: #b48461 !important;border-radius: 2px !important;}”][/vc_column_inner][vc_column_inner width=”1/3″][vc_custom_heading text=”Local businesses” font_container=”tag:h4|text_align:center|color:%23ffffff” use_theme_fonts=”yes” css_animation=”fadeIn” css=”.vc_custom_1651558213357{padding-top: 20px !important;background-color: #b48461 !important;border-radius: 2px !important;}”][/vc_column_inner][vc_column_inner width=”1/3″][vc_custom_heading text=”Local residents” font_container=”tag:h4|text_align:center|color:%23ffffff” use_theme_fonts=”yes” css_animation=”fadeIn” css=”.vc_custom_1651558232979{padding-top: 20px !important;background-color: #b48461 !important;border-radius: 2px !important;}”][/vc_column_inner][/vc_row_inner][vc_separator css=”.vc_custom_1643783241871{padding-top: 40px !important;}”][vc_column_text]Our Challenge
[/vc_column_text][vc_column_text]SunCal hired Southwest Strategies in 2019 to build community support and political approvals for a controversial plan to put 1,260 homes, more than 400,000 square feet of commercial space and nearly 200 acres of open space on the Point Molate peninsula in the Bay Area city of Richmond. Since the property was owned by the city, the opposition felt galvanized to actively voice their concerns. Unbeknownst to all parties, a worldwide pandemic was about to shake things up.[/vc_column_text][vc_single_image image=”2937″ img_size=”full” alignment=”center” css_animation=”fadeIn”][vc_column_text]When the world shut down in March 2020, Southwest Strategies stepped into unchartered territory, and had to quickly shift from its tried-and-true public outreach to a new strategy.[/vc_column_text][vc_column_text css=”.vc_custom_1643823133374{padding-top: 10px !important;}”]Approvals Needed:
[/vc_column_text][vc_row_inner][vc_column_inner width=”1/2″][vc_custom_heading text=”Local elected officials” font_container=”tag:h4|text_align:center|color:%23ffffff” use_theme_fonts=”yes” css_animation=”fadeIn” css=”.vc_custom_1643822853202{padding-top: 20px !important;background-color: #b48461 !important;border-radius: 2px !important;}”][/vc_column_inner][vc_column_inner width=”1/2″][vc_custom_heading text=”Environmental groups” font_container=”tag:h4|text_align:center|color:%23ffffff” use_theme_fonts=”yes” css_animation=”fadeIn” css=”.vc_custom_1643822845600{padding-top: 20px !important;background-color: #b48461 !important;border-radius: 2px !important;}”][/vc_column_inner][/vc_row_inner][vc_column_text css=”.vc_custom_1643826177469{padding-top: 40px !important;}”]Opposition:
[/vc_column_text][vc_row_inner css=”.vc_custom_1643831863996{padding-bottom: 40px !important;}”][vc_column_inner width=”1/3″][vc_custom_heading text=”Environmental groups” font_container=”tag:h4|text_align:center|color:%23ffffff” use_theme_fonts=”yes” css_animation=”fadeIn” css=”.vc_custom_1643823321730{padding-top: 20px !important;background-color: #b48461 !important;border-radius: 2px !important;}”][/vc_column_inner][vc_column_inner width=”1/3″][vc_custom_heading text=”Community coalition” font_container=”tag:h4|text_align:center|color:%23ffffff” use_theme_fonts=”yes” css_animation=”fadeIn” css=”.vc_custom_1643823331351{padding-top: 20px !important;background-color: #b48461 !important;border-radius: 2px !important;}”][/vc_column_inner][vc_column_inner width=”1/3″][vc_custom_heading text=”COVID-19″ font_container=”tag:h4|text_align:center|color:%23ffffff” use_theme_fonts=”yes” css_animation=”fadeIn” css=”.vc_custom_1643823351257{padding-top: 20px !important;background-color: #b48461 !important;border-radius: 2px !important;}”][/vc_column_inner][/vc_row_inner][vc_separator css=”.vc_custom_1643783241871{padding-top: 40px !important;}”][vc_column_text]Our Solution
[/vc_column_text][vc_single_image image=”3044″ img_size=”full” alignment=”center” css_animation=”fadeIn”][vc_column_text]We took our traditional, research-informed public outreach strategy digital. With in-person meetings, open houses and facilitated discussions out the door, we developed a digital plan to create and communicate with project advocates. We also created tools to help supporters navigate the new virtual approval processes on an unknown platform.- Virtual briefings with elected officials, stakeholders and reporters
- Quick and straightforward online fact sheets
- Virtual meeting toolkits for supporters
- Online coalition building
- Active social media channels