Point Molate

Bottom Line: Southwest Strategies worked with SunCal to build broad community and political support for its proposed Point Molate project in the city of Richmond, securing city council approval for a master-planned community on one of the largest undeveloped properties along San Francisco Bay.

Key Players

Local elected officials

Environmental groups

Social/environmental justice leaders

Organized labor

Local businesses

Local residents

Our Challenge

SunCal hired Southwest Strategies in 2019 to build community support and political approvals for a controversial plan to put 1,260 homes, more than 400,000 square feet of commercial space and nearly 200 acres of open space on the Point Molate peninsula in the Bay Area city of Richmond. Since the property was owned by the city, the opposition felt galvanized to actively voice their concerns. Unbeknownst to all parties, a worldwide pandemic was about to shake things up.

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When the world shut down in March 2020, Southwest Strategies stepped into unchartered territory, and had to quickly shift from its tried-and-true public outreach to a new strategy.

Approvals Needed:

Local elected officials

Environmental groups

Opposition:

Environmental groups

Community coalition

COVID-19

Our Solution

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We took our traditional, research-informed public outreach strategy digital. With in-person meetings, open houses and facilitated discussions out the door, we developed a digital plan to create and communicate with project advocates. We also created tools to help supporters navigate the new virtual approval processes on an unknown platform.

  • Virtual briefings with elected officials, stakeholders and reporters
  • Quick and straightforward online fact sheets
  • Virtual meeting toolkits for supporters
  • Online coalition building
  • Active social media channels
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Results

Our quick transition to a fully digital strategy in a period of countless “unknowns” helped SunCal win approval for the Point Molate project, which will bring new jobs, homes, entertainment, open space and revenue to the City of Richmond.

429 project advocates

372 support letters to City Council

City Council approval

Dedicated to Strategy

Our expertise, strategic guidance and innovative approach have made Southwest Strategies California’s leading public affairs and public outreach firm. Our clients come to us because we work harder, we produce more – and we get results. We design creative strategies to solve the complex issues that our clients – large and small – face every day. Let us put our knowledge, capabilities and creativity to work for you.

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