Pacific Gas and Electric Company
In 2013, Pacific Gas and Electric Company (PG&E), the largest public utility in California and one of the largest natural gas and electric energy companies in the United States, hired us to support public outreach for new electric infrastructure projects, including new substations, transmission lines and upgrades in the counties of Fresno, Kings, Kern, San Luis Obispo, Merced, San Joaquin and Santa Clara.
SWS developed a cohesive brand for PG&E’s proposed projects. Public opinion polling and a series of four informal focus groups revealed that community members wanted the project names to indicate the new infrastructure’s location and purpose. As a result, the projects were collectively dubbed the “Power Connect” initiative. Each project name also referred to a general area, such as “Central Valley” or “South County.” With the project branding established, we began developing project-specific messaging and bilingual collateral templates for fact sheets, brochures, direct mail pieces, websites, email news updates, newsletters, advertisements, PowerPoint presentations and other materials to support community outreach. Below are a few of the collateral materials we designed for the proposed projects.
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