Government Relations
Working with government agencies and elected officials requires a distinct strategy and strong relationships. We have extensive experience communicating with the public sector to impact the decision-making process, working in a broad range of industries from maritime to medical cannabis to retail. We leverage our extensive relationship network with elected officials and government leaders at every level to ensure our clients’ voices are heard – loud and clear.
Related Case study
Location: City of San Diego
Pacifica Enterprises (Pacifica) hired Southwest Strategies to help secure the San Diego City Council’s support of its 50-year lease agreement for Belmont Park. Client: Pacifica Expertise: Government Relations Location: City of San
more
Location: City of San Diego
Westfield Westfield retained Southwest Strategies to help secure approval from the San Diego City Council for its proposed expansion of Westfield University Towne Centre (UTC). Client: Westfield Expertise: Entitlements Location: City of
more
Location: County of San Diego
Tri Pointe Homes (FKA Pardee Homes) approached Southwest Strategies to help secure approval from the San Diego County Board of Supervisors for its proposed Citro master-planned community. Client: Tri Pointe Homes Expertise:
more
Public Outreach
The success of any public outreach campaign – and any relationship – is dependent on clear communication and mutual understanding. We know what makes California’s communities tick. We engage with residents and businesses to build stakeholder support for outreach, advocacy and education programs that have helped our clients build and maintain community support. We perform extensive research to develop strategies that deliver the right message, at the right time, to the right audience.
Related Case study
Location: Cities of Carlsbad, Vista and San Marcos
Poseidon Water enlisted Southwest Strategies to help manage a large-scale public relations campaign and comprehensive outreach program to more than 25,000 stakeholders for the nation’s largest seawater desalination project. Client: Poseidon Water Expertise:
more
Location: City of Chula Vista
City of Chula Vista The City of Chula Vista hired Southwest Strategies to lead a multicultural outreach effort as part of its historic districting process. Client: City of Chula Vista Expertise: Multicultural
more
Location: Cities of Encinitas, Solana Beach, Del Mar and San Diego
The San Diego Association of Governments (SANDAG) and Caltrans worked with Southwest Strategies to develop a comprehensive public outreach program for the North Coast Corridor Program (NCC Program) aimed at building relationships
more
Location: City of Chula Vista
Southwest Strategies worked with the California Department of Transportation (Caltrans) and the San Diego Association of Governments (SANDAG) to implement an outreach program to inform the public about improvements to one of
more
Location: County of San Diego
Tri Pointe Homes (FKA Pardee Homes) approached Southwest Strategies to help secure approval from the San Diego County Board of Supervisors for its proposed Citro master-planned community. Client: Tri Pointe Homes Expertise:
more
Location: Imperial Valley to San Diego
San Diego Gas & Electric (SDG&E) partnered with Southwest Strategies to form the Community Alliance for the Sunrise Powerlink, a coalition of 100,000 residents, elected officials, businesses and labor leaders in support
more
Coalition Building
Strength resides in numbers. Bringing together different organizations and citizens to form coalitions can help amplify influence over a particular issue. Southwest Strategies has an extensive network of relationships with diverse groups and organizations, including citizen groups, politicians, community and business organizations, and special interest groups. We have a history of creating cohesive coalitions and winning public support for our clients on a host of issues, including referendums and initiatives. We bring together multiple parties to forge bonds and strengthen the resolve of the community – and the position of our clients.
Related Case study
Location: Imperial Valley to San Diego
San Diego Gas & Electric (SDG&E) partnered with Southwest Strategies to form the Community Alliance for the Sunrise Powerlink, a coalition of 100,000 residents, elected officials, businesses and labor leaders in support
more
Entitlements
Securing land use entitlements for development projects can be a complicated affair. Whether it’s transit-oriented development, a lifestyle center or residential development, success requires communicating to various audiences and influencing the opinions of both the local community and government. Southwest Strategies has secured land use entitlements for some of California’s most complex development projects, including more than $10 billion in infrastructure. Through extensive research and community outreach, we work tirelessly to identify messages and themes that will resonate with all project stakeholders. We implement comprehensive strategies that help our clients win hearts and minds – and approval for their projects.
Related Case study
Location: County of San Diego
Tri Pointe Homes (FKA Pardee Homes) approached Southwest Strategies to help secure approval from the San Diego County Board of Supervisors for its proposed Citro master-planned community. Client: Tri Pointe Homes Expertise:
more
Location: City of San Diego
Westfield Westfield retained Southwest Strategies to help secure approval from the San Diego City Council for its proposed expansion of Westfield University Towne Centre (UTC). Client: Westfield Expertise: Entitlements Location: City of
more
Crisis Management
A single, unforeseen crisis can inflict lasting damage on an unprepared business. When a crisis strikes, time is short. A prompt, effective response is imperative to mitigate potential damage. Our principals have more than 60 years of combined crisis communication experience. We have handled terrorist attacks, product recalls, hazardous spills, scandals and health risks. From message development to media coaching, we leverage this experience to help our clients defuse a crisis at a moment’s notice.
Related Case study
Location: Orange County
Gafcon hired Southwest Strategies to help respond to misinformation stemming from a biased government audit that contained false statements about the company’s work. Client: Gafcon Expertise: Crisis Communications Location: Orange County Our
more
Social Media / Digital Advocacy
In today’s world, information moves quickly. Delivering your message – and making sure it resonates with your audience – requires a creative digital strategy. Smartphones have revolutionized communication, and the public is now connected 24 hours a day, seven days a week, inundated by messages from every angle. We help clients engage and excite their audiences with targeted messaging and creative visual content across all digital platforms to ensure their message rises above the noise to reach its intended audience.
Graphic Design
Visual communication is an incredibly effective tactic to educate and inform. It can increase comprehension of complex concepts, demonstrate the value of a particular proposal and boost the value of a brand – all with a single glance. Our in-house creative services team is staffed with experienced and imaginative graphic designers who translate complicated and technical information into compelling print materials, digital presentations and inventive web features. From newsletters and press kits to infographics and GIF animations, we help clients deliver impactful visual messages for a variety of mediums.
Related Case study
Location: County of San Diego
Tri Pointe Homes (FKA Pardee Homes) approached Southwest Strategies to help secure approval from the San Diego County Board of Supervisors for its proposed Citro master-planned community. Client: Tri Pointe Homes Expertise:
more
Location: Imperial Valley to San Diego
San Diego Gas & Electric (SDG&E) partnered with Southwest Strategies to form the Community Alliance for the Sunrise Powerlink, a coalition of 100,000 residents, elected officials, businesses and labor leaders in support
more
Location: Cities of Encinitas, Solana Beach, Del Mar and San Diego
The San Diego Association of Governments (SANDAG) and Caltrans worked with Southwest Strategies to develop a comprehensive public outreach program for the North Coast Corridor Program (NCC Program) aimed at building relationships
more
Location: Cities of Carlsbad, Vista and San Marcos
Poseidon Water enlisted Southwest Strategies to help manage a large-scale public relations campaign and comprehensive outreach program to more than 25,000 stakeholders for the nation’s largest seawater desalination project. Client: Poseidon Water Expertise:
more
Location: City of San Diego
Westfield Westfield retained Southwest Strategies to help secure approval from the San Diego City Council for its proposed expansion of Westfield University Towne Centre (UTC). Client: Westfield Expertise: Entitlements Location: City of
more
Location: City of Chula Vista
City of Chula Vista The City of Chula Vista hired Southwest Strategies to lead a multicultural outreach effort as part of its historic districting process. Client: City of Chula Vista Expertise: Multicultural
more
Media Relations
We know the media. We know how newsrooms operate, and all of the players involved. We enjoy productive working relationships with a wide network of media outlets and personalities, and we leverage these relationships to secure fair and positive exposure for our clients. With a focus on our clients’ goals, we design strategic media campaigns that make the best of opportunities to influence public opinion. We coach our clients on how to effectively perform a media interview, educate them on how the media operates and help them execute campaigns to receive positive coverage.
Related Case study
Location: Orange County
Gafcon hired Southwest Strategies to help respond to misinformation stemming from a biased government audit that contained false statements about the company’s work. Client: Gafcon Expertise: Crisis Communications Location: Orange County Our
more
Location: Cities of Carlsbad, Vista and San Marcos
Poseidon Water enlisted Southwest Strategies to help manage a large-scale public relations campaign and comprehensive outreach program to more than 25,000 stakeholders for the nation’s largest seawater desalination project. Client: Poseidon Water Expertise:
more
Multicultural Outreach
California is a diverse collection of people, cultures and languages. Each community is unique, with specific needs and desires. We know the communities of California. We’ve worked with a broad range of diverse populations across the state and enjoy strong relationships with community leaders. Our diverse staff includes bilingual practitioners who have experience developing diverse messaging, building community coalitions, and securing in-language media coverage in multicultural television markets and newspaper outlets statewide.
Related Case study
Location: City of Chula Vista
City of Chula Vista The City of Chula Vista hired Southwest Strategies to lead a multicultural outreach effort as part of its historic districting process. Client: City of Chula Vista Expertise: Multicultural
more