Cynthia Martinez, APR

Director of Public Affairs

“If you’re going to change things, you have to be with the people who hold the levers.”

~Ruth Bader Ginsburg

Southwest Strategies

Cynthia Martinez is a Director of Public Affairs at Southwest Strategies helping a variety of clients to effectively communicate about land and air quality issues, major infrastructure projects, and state and federal regulations. A proud Central Valley native, Martinez brings a deep understanding of the diverse makeup and unique challenges facing the San Joaquin Valley, including evolving environmental and housing policy. She develops and implements successful strategic outreach programs for clients by leveraging her experience in public affairs, social media and digital advocacy, and community relations.


  • Community Relations
  • Multicultural Outreach
  • Strategic Planning
  • Public Affairs
  • Digital Advocacy
  • Social Media


  • Energy
  • Land Use
  • Affordable Housing
  • Air Quality
  • Higher Education


  • Board Member of Public Relations Society of America-Central California Chapter
  • Member of Fresno State MCJ Advertising and Public Relations Advisory Board
  • Member of Fresno County League of Mexican American Women
  • Fan of good music, soccer and books
Back To Our People

Dedicated to Strategy

Our expertise, strategic guidance and innovative approach have made Southwest Strategies California’s leading public affairs and public outreach firm. Our clients come to us because we work harder, we produce more – and we get results. We design creative strategies to solve the complex issues that our clients – large and small – face every day. Let us put our knowledge, capabilities and creativity to work for you.

What Can We Help You With?

(C) 2023 Southwest Strategies | Terms + Conditions | Privacy