Cynthia Martinez is a Director of Public Affairs at Southwest Strategies helping a variety of clients to effectively communicate about land and air quality issues, major infrastructure projects, and state and federal regulations. A proud Central Valley native, Martinez brings a deep understanding of the diverse makeup and unique challenges facing the San Joaquin Valley, including evolving environmental and housing policy. She develops and implements successful strategic outreach programs for clients by leveraging her experience in public affairs, social media and digital advocacy, and community relations.