Faith Picking

Manager of Public Affairs
faith-headshot
Faith has over sixteen years of experience in government affairs and public relations. She has extensive knowledge and communications experience on a variety of issues including water, transportation, affordable housing, land use and environmental issues. Her strengths lie in her ability to build powerful coalitions, foster strong relationships with community groups and leaders, and apply her experience with all levels of government to solving complex public problems creatively.
Prior to joining Southwest Strategies, Faith worked at a public relations firm, where she managed a diverse client portfolio, including land entitlement, permitting, cannabis licensing, and urban planning. Faith also served as Associate Director of Government Affairs at Biocom, where she led the local advocacy efforts of the Southern California life science industry. She represented a diverse array of employers, including biotechnology, medical device, research institutions, universities, green biofuels, and associated service providers. During that time, she received several awards and was nominated to serve on the City of San Diego’s Water Policy Implementation Task Force, the Affordable Housing Task Force, the Mayor’s Technical Advisory Committee (TAC) and SANDAG’s Quality of Life Working Group.
She graduated from San Diego State University as a double major in Political Science and International Security and Conflict Resolution (ISCOR).

Expertise

Expertise

Experience

Experience

Community

Community
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Our expertise, strategic guidance and innovative approach have made Southwest Strategies California’s leading public affairs and public outreach firm. Our clients come to us because we work harder, we produce more – and we get results. We design creative strategies to solve the complex issues that our clients – large and small – face every day. Let us put our knowledge, capabilities and creativity to work for you.

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