Linda Sotelo

Strategic Partner

Linda Sotelo joined Southwest Strategies in 2012 as a Senior Counselor in a strategic partnership with the public affairs firm. She brings over 20 years experience in the marketing and cultural resource management fields, as well as over a decade of business and civic involvement in the City of San Diego.

Sotelo is the CEO of LCS Enterprises, and partner in Toltec Media Group. As President and COO at Toltec, her responsibilities involve providing media outreach and online solutions to the U.S. Latino market and other ethnic urban populations.

Sotelo also holds leadership positions in a number of important community organizations, including founder of Latinas in Business Foundation and President of the Board of the National Latina Business Women Association-San Diego, an organization that provides microbusiness boot camps and peer-to-peer network expansion to over 300 local emerging Latina entrepreneurs. Sotelo is a Trustee of Alliant International University and participates in the Institute for Mexicans Abroad, an advisory board in the Mexican Foreign Ministry that works to support Mexicans who live and work abroad.

In her previous position as President and CEO of the Hispanic Chamber of Commerce, Sotelo created opportunities for Hispanic businesses while empowering the wider community. She has also held senior level executive positions with the San Diego Workforce Partnership, inSITE97 and inSITE2000, where she worked to support artistic and cultural collaboration across the border of San Diego and Tijuana.

Sotelo’s other affiliations include San Diego Better Business Bureau (BBB), San Diego/Tijuana Sister Cities Society, San Diego Media Arts Center (Latino Film Festival), Latino Institute for Corporate Inclusion and Small Business Development Network advisory.

Sotelo holds a BA in Business and History from United States International University and an MA in International Business and Economics from Regents College, UK, advanced certificates in management and leadership studies from the University of Chicago’s Booth School of Business, UNAM and UCLA, and fellowships including LEAD-SD, Leadership America, and Hope Leadership Institute.

Sotelo has received awards on both sides of the border for her work in favor of human rights and fair treatment of Latinos in the U.S. community, where she remains an activist and leader in civic and political circles.

In her free time, Sotelo enjoys spending time with her husband, children, and friends and devoting time to her volunteer work. She loves films, traveling, reading, and has been described as an adventurous “foodie”.

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