Pedro Anaya Jr.

Senior Director of Binational Affairs and Community Relations

“We cannot seek achievement for ourselves and forget about progress and prosperity for our community… Our ambitions must be broad enough to include the aspirations and needs of others, for their sakes and for our own.”

~Cesar E. Chavez


Pedro Anaya serves as a Senior Director of Binational Affairs and Community Relations where he leverages a robust community network built over two decades to ensure Southwest Strategies’ clients are strategically connected to stakeholders at all levels. Anaya has built successful community relations and outreach programs for a number of clients, including General Dynamics NASSCO, Seven Mile Casino, Walmart and SANDAG. He provides Southwest Strategies with unique insight and a strong grassroots community presence in the region’s multicultural communities, including its Latino and Spanish-speaking communities.


Before joining Southwest Strategies, Pedro worked in San Diego’s nonprofit sector where he developed and implemented groundbreaking human relations programs dealing with issues of diversity and leadership development. Additionally, as a former nonprofit executive, Anaya’s expertise in strategic planning, board development, advocacy, fiscal management, fundraising and stewardship, communications and community outreach provided the critical tools to lead several local organizations.


  • Community Outreach
  • Multicultural Outreach
  • Latino Outreach
  • Binational Relations
  • Civic Engagement
  • Strategic Planning
  • Environmental and Social Justice
  • Bilingual Media Relations


  • Nonprofit
  • Land Use
  • Transportation
  • Government Affairs
  • Community Organizing
  • Volunteer Management
  • Special Events


  • Traditional Aztec Dancer
  • National City Chamber of Commerce Board of Directors
  • South County Economic Development Council Board of Directors
  • City of Chula Vista Measure A Community Oversight Committee
  • Past City of Chula Vista Planning Commissioner
  • Past Kaiser Permanente Patient Advisory Board
  • The Mexi’cayotl Indio Cultural Center, Immediate Past Board President
  • San Diego Cesar E. Chavez Commemoration Committee Chair & Co-Founder
  • Lead San Diego Organizer for California campaign to establish Cesar E, Chavez Holiday (SB984)
  • La Voz de San Diego Founder and Publisher
  • San Diego Union Tribune Latino Champion Civic Leader of the Year (2016)
  • San Diego Metro Magazine 40 under 40 (2014)
  • San Diego Metro Magazine Metro Mover (2011)
  • Cox Communications Hispanic Heritage Honoree (2009)
  • International Reebok Human Rights Award (2003)
  • Cesar E. Chavez Social Justice Award (2001)
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