Rachel Forseth

Manager of Public Affairs

“You don’t need to be a voice for the voiceless, just pass the mic.”

~Dr.Su’ad Abdul Khabeer


Rachel Forseth is a Manager of Public Affairs and leads strategy, public engagement and implementation of a variety of projects for clients across California. She helps develop criteria for measuring success and ensures that our work collaborates with communities in a holistic, equitable and transparent way. Rachel is passionate about developing comprehensive and inclusive partnerships that create lasting, positive change. Rachel is a trained practitioner of Motivational Interviewing and holds a professional certification in Travel Demand Management (TDM) through the Association for Commuter Transportation.


  • Behavior change
  • Community engagement
  • Government relations
  • Grassroots outreach
  • Partnership development


  • Transportation planning
  • New mobility
  • Land-use development
  • Travel demand management
  • Social marketing


  • Board of Directors service at local non-profit
  • Volunteer at Urban Angels and Habitat for Humanity
  • Member of ACT International
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Our expertise, strategic guidance and innovative approach have made Southwest Strategies California’s leading public affairs and public outreach firm. Our clients come to us because we work harder, we produce more – and we get results. We design creative strategies to solve the complex issues that our clients – large and small – face every day. Let us put our knowledge, capabilities and creativity to work for you.

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