Southwest Strategies Takes Homes Multiple Honors from 2016 Bernays Awards

Nov 22, 2016

Senior Account Executive Lidiya Kravchuk recognized as New Pro of the Year

SAN DIEGO, CA (November 22, 2016) –– Southwest Strategies, a leading California public affairs agency, was honored with four awards at the Public Relations Society of America (PRSA) – San Diego/Imperial Counties Chapter’s 2016 Edward L. Bernays Mark of Excellence Awards on October 20.

Additionally, one of the event’s three special awards, the New Pro of the Year award, was given to Lidiya Kravchuk, a Southwest Strategies Senior Account Executive. The award recognizes an emerging young professional for their outstanding efforts in the public relations industry.

“We are extremely proud that Lidiya has been honored with New Pro of the Year,” said company Chairman Alan Ziegaus. “She has been with us for more than two years, during which time she has proven herself as an asset. This honor exemplifies her commitment to excellence in the industry and recognizes her intelligence, hard work and consistent professionalism.”

Southwest Strategies received a Silver Award of Excellence in the category of Events and Observances (Seven Days or Fewer) – Nonprofit/Government/Association for its work on the South Bay Rapid Groundbreaking Ceremony. Southwest Strategies, in support of the San Diego Association of Governments (SANDAG), helped plan and execute a groundbreaking ceremony to celebrate the beginning of construction for the South Bay Rapid Project, a $126 million effort to provide travelers with a frequent and reliable transit choice for South San Diego County. The event successfully highlighted the collaboration between local agencies and South County communities and developed goodwill among community leaders.

Southwest Strategies was also recognized with a Bronze Bernays Award in the category of Press Kits for its work on the Claude “Bud” Lewis Carlsbad Desalination Plant dedication event. The comprehensive event media kit provided an online portal with an extensive library of multimedia content. As a result, the media event generated more than 50 broadcast, print and digital news stories. Two other Bronze Bernays Awards were won for Creative Tactics – the Claude “Bud” Lewis Carlsbad Desalination Plant Tour and Boards and Brochures – the Otay Mesa East/State Route 11 Port of Entry Project Brochure.

The annual Bernays Awards are the highest local honors in the local public relations industry. Awards are categorized by complexity, with Silver Awards recognizing extended campaigns and Bronze Awards noting single tactics.

About Southwest Strategies
Southwest Strategies is a full-service public affairs, public outreach and strategic communications firm with offices in San Diego, the Central Valley and Sacramento. At nearly 50 employees, SWS is one of the top communications firms in the State of California, specializing in coalition building, crisis management, entitlements, government relations, graphic design, media relations, multicultural outreach, public outreach and social media/digital advocacy. The firm provides comprehensive communications strategy and outreach support to public and private companies across a broad range of industries, including energy, transportation, water, retail, housing, professional sports, maritime and real estate development. For more information, visit

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