our solution

Given a very tight timeline, 25 years of organized opposition to overcome and an uncertain local political climate, SunCal retained Southwest Strategies to develop, launch and manage a comprehensive political, community and media outreach program. Southwest Strategies achieved quick traction, leveraging our decades of experience moving controversial projects through the land use and entitlement process. The project team was able to unite and organize stakeholders from a diverse group of multicultural, business and labor organizations, securing briefings with dozens of elected officials and community leaders who stood by SunCal and supported the project throughout the approval process. Then COVID hit. With in-person meetings, open houses and facilitated discussions out the door, we developed an all-digital plan to create and communicate with project advocates. We also developed tools to help supporters navigate the new virtual city council hearing processes. Just 12 months after being selected by the City of Richmond, SunCal received approval for the Point Molate vision from the Richmond City Council.